The Rosé Rodeo was an industry-wide celebration that blended elegance with spirited Western flair. VIP guests enjoyed plush lounge seating near the stage, complete with premium champagne and curated snacks, while general attendees were treated to elevated seating and custom-branded popcorn bags. After the awards ceremony, guests followed a lively second-line procession into the after-party—an immersive Rosé Rodeo featuring elevated Texas-style cuisine, craft themed cocktails, live entertainment, and decadent desserts. The energy was high, the dance floor stayed full, and one attendee summed it up perfectly: “This is the best gala we’ve ever had in the history of this organization.