A Letter from Sarabeth
Every October, I do the same thing. I walk an empty room before the first guest arrives (no linens yet, no light, just the shape of the night ahead) and I try to see it from the doorway the way someone will who has no idea what it took to build it.
Seventeen years in, that walk hasn't changed. Nearly everything else has. We've grown, but slowly and on purpose: we still limit how many events we take each year, and every client still works with the one planner on our team who handles only their kind of event, start to finish. I take corporate. Rachel takes weddings. Nikki is our party girl. None of us dabbles in the other's world. I've been told more than once that this is an inefficient way to run a company. It is. It's also the only way I know to make certain no one is handed off halfway through planning to someone still learning their name. You'll notice we made that a little clearer, both here and on the website: same team, same promise, just easier to see.
This fall is our fullest on record, and I want to say plainly what that means to me. Every date on our calendar belongs to someone who chose us over a dozen others, often for the most important day they will ever plan. We don't take that lightly. It's precisely why we don't take that many.
If you're thinking about that next event that’s being pushed down your to-do list, or the holidays, which are closer than they feel, I would love to hear from you. And if you're simply reading along, thank you for that too.
With gratitude,
Sarabeth
FEATURED EVENT
A Boldly Branded Debut
We recently had the pleasure of bringing EllaDx, a women-centered health and wellness company, to life with an elevated launch celebration at Catbird at Thompson Dallas.
For the launch, we transformed Catbird into a sophisticated extension of the EllaDx brand, carrying its signature identity through every layer of the guest experience. Custom branding appeared throughout the space, from a striking entry installation and branded mirrors to custom stir sticks, cocktail napkins, matchbooks, servers’ aprons, and thoughtfully designed gift bags complete with branded tissue paper and curated gifts.
Rich green velvet draping, lush foliage, and green uplighting created an immersive atmosphere, while a female DJ brought energy to the evening and reinforced the company’s focus on celebrating and empowering women. Every detail was intentionally considered to create a polished, cohesive launch that felt unmistakably EllaDx.
EXCITING UPDATES
A Few Things We've Been Waiting to Share
A short list, because we've been holding onto these.
Molly joins us as our team assistant. She is our hands-on girl who can do it all: graphics, style guides, invoice inputting, you name it. Molly mostly focuses on nonprofit and corporate work alongside Sarabeth.
We offer destination planning for all types of events, weddings, corporate, and social. Whether your event is a few hours outside the DFW metroplex, in another state, or in another country, we are ready to partner with you on your planning journey.
We updated our website to better explain our planning process for each event type and to highlight the corresponding team member.
WHAT WE'RE WORKING ON
Currently on our Calendar
A glimpse at what's in production right now, some of it months away, some of it this week.
We will be doing more behind-the-scenes and content videos, so make sure to follow us on Instagram if you don’t already!
A luxury fundraising gala for 800+ guests, featuring a formal dinner, live music, inspirational storytelling, celebrity programming, and donor engagement.
A wedding at one of our favorite Dallas venues, Arlington Hall. We love that the elegant mansion features grand architectural details, lush gardens, and a timeless setting.
A sophisticated casino-themed corporate holiday party featuring flocked fir trees, casino-inspired floral arrangements, and thoughtfully curated goody bags.
DALLAS-FORT WORTH
OCTOBER 2026 EVENTS
Fort Worth: Fashion Week, Stockyards Style
October 2-4
Mule Alley, Stockyards Station, Hotel Drover
Stockyards Style Fashion Week offers a sophisticated take on Fort Worth’s unmistakable Western heritage.
Set against the storied backdrop of the Stockyards, the weekend brings together fashion, art, and culture with a distinctly modern Texas sensibility. Be sure to experience Fashion Roundup, celebrating the artistry and evolution of Western style, and Modern Masters of the West, an inspired pairing of contemporary fashion and fine art.
For an elevated fall escape, make a weekend of it with a stay at the iconic Hotel Drover.
Dallas: Pumpkins & Pints
October 2, 9, 16, 24, 30
$20-40 per person
Dallas Arboretum
Pumpkins & Pints is a series of themed evenings set among the spectacular Pumpkin Village.
Each Friday offers a different take on fall, from BBQ & Beer and the Texas Trail on October 2 and 9, to the Italian-inspired Pizza Pours on October 16, Oktoberfest on October 23, and a festive Chili Cook-off on October 30.
With live entertainment, seasonal food and drinks, and more than 100,000 pumpkins, gourds, and squash throughout the gardens, each evening offers a fresh way to experience one of Dallas’ most beloved fall traditions.
Dallas: SPCA Fur Ball
October 8, 6:30-10:30 pm
$500 per ticket, or table-level pricing
Frontiers of Flight Museum
The SPCA of Texas Fur Ball is one of Dallas’ most anticipated philanthropic evenings, bringing together animal lovers and supporters for a glamorous night of celebration.
Guests can expect an elegant evening filled with cocktails, dinner, dancing, entertainment, and plenty of adorable four-legged guests.
Beyond the festivities, the evening raises vital support for the SPCA of Texas and its mission to create a more compassionate community for animals.
Dallas: The Great Create
October 25, 1:30-4:00 pm
Prices vary based on Packages and Sponsorship Levels
Nasher Sculpture Center
The Great Create invites families to experience art in a playful and imaginative way. The Nasher Sculpture Center transforms into an afternoon of hands-on creativity and discovery.
Set throughout the sculpture garden, the event encourages guests of all ages to explore, create, and engage with art in unexpected ways. With interactive activities inspired by the Nasher’s collection and exhibitions, it’s a refreshing way to spend a fall afternoon immersed in art and the outdoors.
Fort Worth: Opening Night for In the Making
October 30, 7:00-10:00 pm
Free Admission; Reservations Requested
Modern Art Museum of Fort Worth
Opening night for In the Making: Stories from the Collection offers a lively introduction to the Modern’s newest exhibition.
Guests can explore the galleries, connect with the museum’s “Ask Me” docents, and enjoy an evening of DJ-spun music, dancing, drinks, light bites, and pizza from Café Modern.
Adding to the festive atmosphere, guests are encouraged to arrive in art-inspired costumes, making this an especially stylish way to celebrate the opening on Halloween weekend.
DESTINATION
OCTOBER 2026 EVENTS
Napa Valley, California: Fall Harvest Season
October 1-31
Various Locations
October is an especially enchanting time to experience Napa Valley, when the region comes alive with harvest-season energy.
Among the month’s highlights is V. Sattui’s Crush Party, an immersive evening that invites guests behind the scenes of a working winery for grape stomping, live-fire cuisine, live music, and tastings of more than 45 wines.
For a more intimate experience, the Judgment of Paris Immersive Tasting at Stag’s Leap Wine Cellars brings together eight Napa wineries and vintners connected to the historic 1976 tasting.
With golden vineyard views, exceptional food and wine, and a calendar full of harvest celebrations, October is ideal for a leisurely Napa getaway.
Albuquerque, New Mexico: International Balloon Fiesta
October 3-11
Balloon Fiesta Park
Each October, the skies above Albuquerque become a spectacular canvas during the Albuquerque International Balloon Fiesta. Hundreds of colorful hot-air balloons take flight against the backdrop of the Sandia Mountains.
The festival’s signature Balloon Glow is an unforgettable evening experience. Dozens of balloons illuminate the night sky in a breathtaking display of color and light. Combined with morning mass ascensions, balloon rides, and the festive energy surrounding the event, it makes for a truly memorable fall getaway.
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